Customized pens come in a wide variety of colors and styles. Promotional pens make great handouts at tradeshows or giveaways on sales calls or in waiting room displays. There is no better or more economical handout that gets as much use than the promotional pen.

Economy pens allow you to advertise for just pennies a day. Retractable click pens and stick pens can be purchased with a custom imprint for as little as 12 cents each! You can have copy printed on the barrel and often the clip. You can even choose ink color.

For under a dollar, you can find pens with such extra features as rubber grips, triple advertising panels, jumbo barrels, translucent bodies and two tone color designs. These promotional pens add a twist to the basic pen while still keeping your spending in an economical range.

Executive gift pens are great for sales calls or as a motivation tool for employees. An attractive and smooth writing pen with an inspirational message will be welcomed at your next recognition event for teachers and school staff, nurses, office workers or any other team member at your facility.

Finally, there is the unique pen idea. Novelty items like highlighters and special shaped pens make an impact to any audience. Gel pens and four color writing ink pens also will be appreciated by students at schools and colleges.

For as low as one-hundred dollars, you can have a great promotional giveaway for your next convention. And for around a dollar or two each, you can give executives, customers and employees a highly perceived gift that will help you advertise your products and services or motivate your staff members.

Michael Lerner is a recognized expert in the field of promotional products and logo marketing.

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