Breast Cancer Awareness - Promote Early Detection

With the staggering fact that over 12% of women in the United States will get breast cancer in their lifetime, it is vital to promote awareness and regular screenings. With advancements in testing and treatment, the rate of survival continuously increases.

Every women 40 and older should get regular mammograms at their doctor's office or at a health care facility. A regular patern of check-ups will help fight the odds and turn them to every woman's advantage.

Spreading the word about catching, fighting, curing and eventually preventing this disease has become easier with social media, television and a growing popularity of tie-ins with professional sports leagues, Hollywood and the business world. Breast Cancer awareness is now virtually a household phrase and most of the population is more than aware of its importance.

National Breast Cancer Awareness Month is a chance to not only promote and inform the country and world, but it is a call to all women to act. Regular screenings should not go ignored, because you never know which visit and check-up is the one that can save your life. Held in October, this monthlong event is marked with themed health fairs, road races, walkathons, and most importantly, the color pink. The pink ribbon is the symbol for BCAM and the wearing of lapel ribbons has spread to everthing "pink"

As an institution, school, business or health care organization, you can plan and sponsor a breast cancer awareness event such as a road race, screening, fundraiser or sports-related event and decorate with pink promotional products. While there are thousands of items available in the color pink like mugs, backpacks, totes, t-shirts and pens, ribbons are still the most popular giveaway. Besides satin ribbons that can be worn on apparel, there are ribbon-shaped magnets, buttons, lapel pins, bracelets and so many more items.

In addition, there are plenty of health themed products with breast cancer information in the form of pamphlets, calendars and pocket planners. Adding your organization's name, contact information and a message provides you with an opportunity to show how much you care for your staff, patients or the community.

The hope is that one day, pink will go back to being just a pretty color and there will be no need to promote the disease, but only a preventive cure. But until that time, awareness is the best treatment to stopping the number 2 disease for women in this country.

Posted by Michael Lerner