Halloween presents a unique opportunity for advertisers. Businesses large and small can take advantage of a lighthearted, whimsical holiday to reach out to customers. Sending out budget friendly promotional giveaways through the mail or in person, a sweet treat can open the door to a sales meeting or simply create good will. Custom Halloween candy options run from simple chocolate coins to full size custom wrapper candy bars. The great part is that the sentiment is a subtle and unique way to reach a market, appreciated by adults and children alike. With this in mind, advertisers can give out candy, confident that they will find their way to a happy recipient.
Retailers can take advantage of the new trend in trick or treating, kids going to malls and storefronts. Safety concerns have reduced the amount of residential trick or treating, with parents opting to take kids to public places, foraging for Halloween candy at retail stores. Small business owners can use this interaction as a chance to pitch their wares to the parents in a simple and friendly way.